Financial Freedom: Worth The Effort: Tell Your Story Using the Power of Video!

Enjoy a great resource from Social Giving School:

You do some amazing work – why not show it off using the power of video? Videos are a great medium for getting your message across in a compelling, emotional way. Start using video to capture some of your work’s most important moments in a more meaningful way. Videos make it easier to demonstrate your impact and receive some of the highest engagement on social media. Download a video toolkit and start seeing the impact your videos can have at http://sgs.goodworld.me/how-to-tell-your-nonprofits-story-through-video

Here are few different scenarios where you can use video to help better tell your nonprofit's story-- and results in more donations for your cause!

On-site Footage

Whenever you have something going on, whether it’s a rescue, a disaster or you and your team are on-site on a project, try to get some video documentation along with your photos. This is a great way to give live updates on the action and show your team doing what you do best. This is an easy opportunity to throw in a #donate CTA because people are more willing to give when they feel the action is happening. They want to be involved!

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Events

Your events may be in a physical spot, but why not allow an outside audience? Share some video footage of your events to make those who just couldn’t make it feel in the loop. Simply take a few videos at the event of the speakers, the auctions, etc and share them on social media to give people a glimpse inside the event. It might generate some interest for next year!

You can also always share some of the highlights of an event after it's happened. Simply put out a message thanking everyone and telling your fans the success you had along with a video of the event.

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Updates

It’s easy to give an update on social media, however it’s more effective to give certain updates via a video post. This is a great tactic to use when you’re running a rescue mission, disaster or crisis aid, or running a project where you have team members on the ground. This works especially well when you're trying to show progress, such as how far along your team has come on a project or give an update on a sick rescued puppy.

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Beneficiary Spotlights

There’s no better way to show your impact than to let the people or your work speak for you. Featuring a video on the impact you’ve had with real people behind your cause is always a great way to get people to feel closer to your cause and more invested in your success. Think more donations and more recurring giving!

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Volunteer Spotlights

It’s simple, put a few of your most passionate volunteers, employees or board members behind the camera and ask them why they’re a part of your organization and watch what happens!

People who choose be a part of your mission on a daily basis will always be some of your most passionate advocates, so make sure they're helping you tell your story. By including faces of people behind your brand, it's also helping your fans make a human connection to your cause.